My passion for marketing stemmed from my first love, the arts.  Whether that be drawing, music, or drama, my whole world was a stage.  I think that is one reason I love marketing because I can see what is possible, a vision for the future, business and life.  Just as an architect can visualize what a building will look like, a marketer needs to visualize a future of a brand or a business to create the path forward. 

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It’s about evolving and growing and staying relevant.  I have always been an early adopter of new technology, from websites to email campaigns, customer databases, google ads, social media, and mood boards.  We must always grow with the customer.  One-day wifi is considered a customer service, and the next, it is an expectation. 

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Marketing is like a good relationship.  You must keep the passion alive, stay enthusiastic, and keep moving the brand forward.  Although a creative soul, I round out my skill set as a data-driven strategist with business acumen. 

  

"I believe you have to bring your whole self to the table, keeping it real but always aspirational." Love it.