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Oakridge Centre
 Oakridge Gift Guide 1Gift Guides were designed into different themes and used for weekly digital content leading into Christmas. We featured retailers not chosen for that season's primary fashion campaign. |  Oakridge Gift Guide 2A collection mixed with branded luxury to seasonal decor pieces rounded our offering but maintained the brand. |  Oakridge Gift Guide 3Created a product catalog from our retailer's hi-res image selections and 1) pitched to local editors for holiday ideas 2) used for our digital content. A great relationship builder! |
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 Lunar Community of CastlesLunar New Year at Oakridge Centre is the second-highest retail season of the year. Partnering with Vancouver LunarFest, we designed a 3D exhibit of castles that honored the Chinese, Korean, Taiwanese, and Vietnamese cultures that celebrate the Year of the Rat. A private media reception attracted the Vancouver media and resulted in PR exposure. Events included an 8 Lion Dance, an exclusive dim sum reception for VIP customers, a luxury gift with purchase, and high transaction incentives. |  Media ReceptionThe Lunar New Year media reception got the highest attention as we revealed our three long roster of activities. It was a catered event, with deluxe gift bags and press packages for attendees. |  From Picasso to Pop ArtIn partnership with Chali-Rosso Art Gallery, the 30-day art exhibit showcased a collection of original artwork from two of the most important art movements in the last century: Surrealism and Pop Art. It showcased work from big modern masters, including Pablo Picasso, Salvador Dali, Joan Miró, Marc Chagall, Andy Warhol, and Roy Lichtenstein. A 69” bronze Dalinian Dancer sculpture was the main attraction, valued at $1.2 million. PR results included 22 written articles. |
 Love Ball TourPress Release to announce the opening of Vancouver's Love Ball interactive installation. |  Big Love BallThis 30-day display was the most extensive interactive social media engagement program we had ever done. Our customer database increased by 12%, and social following another 6%. |  Paper CoutureStudents from Langara College’s Design Formation program showcased 24 handcrafted haute couture paper gowns made from recycled craft paper, coffee filters, cardboard, string, thumbtacks, and other raw materials. The students had only four weeks to research, finalize, and recreate their original pieces. Visual descriptions for each dress were mounted onto pillars to allow shoppers a look at the original inspiration. |
 Paper ResultsTotal reach: 8.5 million impressions, a media value of $183,000 A media reception resulted in coverage on 7 TV News Stations and 22 Newspapers/Digital Media. |
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