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Bentall Kennedy
 Hands Up Canada2010 Winter Olympics While the current movement aspires to include the Paralympics as full partners; the Olympics get 80% of their funding through Gov't and corporate support. This leaves the Paralympics with a much lower profile. Twelve Bentall Shopping Centres across the country took up a torch to help raise their profile and some much-needed funds for their athletes. |  Hands Up Canada ResultsOur efforts didn't go unnoticed! 144 news stories generated millions of media impressions. A chance to win a trip to the Paralympic games generated over 63,000 entries and $155,000 was raised for our Canadian Paralympic athletes. Campaign materials are still on display at both the BC and Alberta Sports Halls of Fame. |  Fare Fight for FoodTo support Bentall Kennedy's socially responsible brand, we developed a National PR program and 8-month challenge that involved 17 properties. Our goal was to collect 25,000 pounds of food and fundraise $75,000. Press releases were sent via Newswire in English and French to launch the program. |
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 Fare Fight for FoodParticipating shopping centres were supplied with a materials kit. To keep motivation levels high, centres could compete for (1) of (5) $10,000 grants and were asked to fundraise a minimum of $5,500 and 1,428 pounds of food. |  Street TeamsEvery area of the company got involved in the launch program, which took to Toronto's streets with a little competitive team play. |  Fare Fight for Food Highlights!Results outperformed every target. The campaign raised $279,115 for local Food Banks, collected 366,291 pounds of food, and generated 16 million positive media impressions in 25 print publications, 58 on-line publications, 9 minutes of video coverage, 8 radio stations and 18 television interviews. Even Prime Minister Harper donated a bag full of groceries! |
 Catch the SpiritThis national digital program included a fun filled holiday website, a $10,000 shopping spree, a Holiday Hero nomination, recipes, games, colouring pages, photo frames, a customizable storybook, crafts, and letters to Santa. |
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